Fiction In Booking Travel Online

Wow, there seems to be a lot of internet travel related advertising these days.  Google has to love Kayak, who seem to be spending a fortune in online pay-per-click ads.  Travelocity and Priceline are probably spending even more on their TV commercials.

Makes you wonder if booking travel is now a commodity.  Travel booking information seems to be ubiquitous these days, but there still seems to be a travel booking myth that needs to be debunked.

Fiction: You get the best deal if you book directly on an Airlines website.

So the airlines want & hope you believe that you’ll get the best deal if you go directly to their website to book travel.  That’s not always the case.  Why?  Because if you book directly with one airline, you’ve missed the opportunity to compare options with other airlines.

You didn’t think JetBlue was going to tell you how much a competing Delta flight costs on their website did you?  I mean c’mon, you really didn’t think the “It’s a Wonderful Life” Macy’s/Gimbels story happens in today’s business world.

If you don’t have a travel agent (most small business travelers don’t these days), then do yourself a favor and try one of the unbiased airline search engines like Hotwire, Orbitz, Priceline or Expedia.  You’ll save money over going directly to an airline’s website.

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